Once a feed is on the platform, articles are algorithmically indexed and surfaced in related topics and smart magazines across Flipboard.įor its part, Flipboard is maniacal about user experience and, to that end, the company is introducing a special red (reader enhanced display) bolt which indicates that mobile-optimized pages load in one-second or less, be free from intrusive pop-up ads and not redirect readers to an alternate site. The new platform makes it easier for publishers to incorporate their RSS feeds for review and, when approved, inclusion on the platform. McCue noted that, with it’s previous program of working individually with publishers to optimize content, there was a backlog from publishers wanting to be on the platform and that the list continued to grow in light of Flipboard’s continued rise in referrals, sparking an acceleration of getting the program to fruition for publishers. The tools we are rolling out today allow us to welcome new publishers and celebrate great content, which has been a key part of our mission from the beginning.” And, with the advancements in design and mobile standards, we are now able to open our platform to millions of sources. It’s proving to be one of our top four drivers for traffic, outperforming many other more traditional platforms.”Īdded Mike McCue, chief executive officer of Flipboard: “With the bulk of traffic now coming from mobile devices, it’s an important time to invest in fast, quality experiences that readers love.
Stated Jenni Ryall, Mashable’s vice president of content strategy: “Mashable’s referral traffic from Flipboard has increased ten-fold in recent months. In fact, when we narrow our scope to mobile consumption, Flipboard becomes the fourth most common referrer to sites in our network, right behind Twitter.”
Flipboard, which aggregates content into digital 'smart' magazines, has seen a significant amount of its traffic coming from mobile, with parse.ly noting in August that “(Flipboard to publisher) traffic almost exclusively comes from a tablet, phone or other mobile device 99.4% of Flipboard’s referrals in the first half of June were via mobile.
0 kommentar(er)
